When it comes to fashion, not many people place Detroit among the cities where the design industry thrives. Detroiters may know it here, but one Detroit-based fashion brand, Deviate Fashion, started with the goal to put Detroit on the map as a fashion city around the world.

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“Detroit is a fashion city. We have elite creatives, designers, and entrepreneurs. Our goal is to add another dimension to this truth through the artful design elements and expert tailoring that we bring to every piece,” Deviate Fashion’s website states. Founded by sisters Cassidy and Kelsey Tucker, Deviate is on a mission to help develop and bolster Detroit’s reputation as a respected fashion city.

Deviate Fashion show

Detroit-based Deviate Fashion Co-Founders Cassidy (right) and Kelsey (left) Tucker walk down the runway at the end of one of their fashion shows.

One Detroit Associate Producer and Future of Work Host Will Glover sat down with the Deviate Fashion co-founders at their talent incubator in a metro Detroit Boys & Girls Club to talk about the business of fashion in Detroit, the infrastructure investments and resources the City and its creatives will need to develop Detroit as a design hub, and the different challenges Detroit currently faces to make it on the list of fashion capitals like Los Angeles or New York City. 

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